About Us

Our History

Since opening in 2018, CrossFit Valiance has been more than a gym — it’s been a second home to people chasing strength, growth, and connection. Originally founded as Blue Moon, the gym has evolved, but its core has always remained the same: a welcoming, hard-working community where people show up for each other.

As the community has grown, so has the depth of our coaching team. We’ve built a staff of passionate, experienced coaches committed to helping athletes of all levels push past limits and become stronger — both mentally and physically.

“When I first stepped into this gym as a coach, I knew it was special. It felt like family. Now, as the owner, I feel incredibly honored to carry forward the heart of what this place has always been — a home for people who want to work hard, grow, and belong.”
— Jerusha Plouff, Owner & Coach

At CrossFit Valiance, we train with purpose. We support one another relentlessly. And no matter where you start, you’ll always have a place here.

Mission Statement

Our mission is to build a community where strength is forged through hard work, commitment, and grit.

We provide world-class coaching that challenges every member to push beyond limits, while fostering an environment where progress is earned through effort, consistency, and a relentless drive for excellence.

Our coaches are dedicated to bringing out the best in each individual—focused on developing both physical strength and mental toughness. We believe in the power of the process, and in finding satisfaction not just in the outcome, but in the journey itself.

This is more than a gym. It’s where passion meets purpose, and hard work shapes both body and character. Every rep, every session, every day is a step toward becoming stronger—not just in fitness, but in life.

What Makes Us Different

No Herd Mentality.
You’re not just one of the crowd. Here, every athlete is seen, supported, and coached with intention.

A Proven Process.
From onboarding to PRs, we’ve designed a system that works. We tailor programming, progressions, and feedback to your goals and your abilities.

We Invest in You.

• Dedicated coaching team, consistently leveling up through continuing education
• State-of-the-art equipment and facility upgrades
• Recovery tools including a sauna, massage chair, and access to an in-house athletic trainer
• A focus on strength, mobility, nutrition, and recovery
• Regular member surveys to keep us aligned with your needs

Built Around the Whole Person

We don’t stop at fitness. Our culture supports your health inside and out — with events, mindset resources, and a coaching team that truly cares about you and your family.

Not for Everyone

We’re not the cheapest gym in town — and that’s on purpose.
We’re a premium coaching experience, not a passing fitness fad. If you’re looking for serious results in a place where excellence is the standard, you’ve found your people.